What is on-demand marketing production?
On-demand marketing production is a demand-driven methodology which cuts waste by supplying production resources only when they are required. It relies on having a flexible workforce, workflow automation, and continuous improvement to drive efficiencies.
The methodology represents a shift away from the older "just in case" strategy where large ad agencies maintained big production studios in case higher demand had to be met. One major advantage of this shift is that funds that were tied up in labour costs and overhead can be used elsewhere.
At 5Crowd, those savings go back to our clients.
We've developed proprietary processes for the recruitment, vetting and nurturing of freelance professionals, and we continually invest in capabilities that allow us to build the best network in the world.